Just wanted to drop a quick note saying I received my Normal Structure posters and they look AWESOME! I have the black frames all ready and they will be going up this weekend.

I also wanted to mention I have been using the pre-sale strategies you taught at the last seminar for a while now and the results are astounding. Before, I would usually have people leaving after I presented the financial policies saying they needed to think about it and would get back to me. Only about 1 in 4 returned to take up care. Now the patients don't even wait for me to finish the financial options - they see the pre-pay and just say OK!

Can't wait for more info in June and hopefully new patient acquisition after that. I need more patients to try out these strategies on!

Thanks Marc and the Practice Central Team

...Dr. Scott Szela

A lot of the PM companies have the exact same presentation of chiropractic with their own little twist.  Dr. Marc's material was not even close to others I have heard or read.  His presentation of chiropractic was so unique that it doesn't require confrontation and covers all objections to your plan of care before you even start the examination process.  Any chiropractor with any type of technique background can apply this information.  Thanks for yours and Dr. Marc efforts in giving this seminar.

What a thoroughly exhausting, enlightening, and empowering day we had last weekend. Integrity and Dr. Marc definately under promised and over delivered. It can seem a bit overwhelming thinking of all the changes I have to make, but it feels good knowing what things will turn into. Brilliant speaker, brilliant information, and great job by Integrity.

...Dr. Jeff Saffir

Thanks for all your time and energy in putting on the Pre Sales Strategy Seminar. It far exceeded my expectations. As I have heard Marc speak before, I knew the information would be valuable, but this seminar far surpassed what I thought would be offered. In my over 20 years in chiropractic, I have never met a seminar speaker with the integrity and knowledge that Marc Swerdlick has. I spoke with 3 of the doctors that I referred to the seminar, and they were pleasantly surprised at the info presented. They and I know that there is a way to build your practice with honesty and integrity, and Marc has given us the information. I look forward to future events presented by Integrity Strategies. It is hard to believe that this was your first seminar presentation. It was well organized, your support staff was fantastic, and there was a great group of doctors present. I hope we are able to have future seminars, maybe cash practice, new patients, and staff.

Again, Thanks.

...Dr. John Rinaldi

Thank you so much for the time and effort you and your staff put into making this event a reality. This profession desperately needs what Marc has to offer. The content was fantastic! (Thanks Marc!) The rules you set forth made for a great experience and increased the value of the seminar. I look forward to future events!

...Dr. Guy Anderson

Thanks for putting together such an organized and informative seminar this weekend.  The materials that Dr. Swerdlick presented made a lot of sense and was presented in a way that when Pre-Education is done correctly, prospective patients will come in to my office ALREADY knowing what I do and what to expect.  This will take a lot of pressure off of me as a doctor to educate them and talk to them about chiropractic from ground zero. 

Dr. Swerdlick's information is way beyond what I have ever heard or learned before.  Some of the information I have heard before and tried to implement.  But the way Dr. Marc presents the same information and tells us how to implement it makes more sense and is far more effective. 

I can't wait until the next seminar.  How nice it would be to hear Dr. Marc's information every weekend.  There would be no limit to where I would get my practice.

Thank you,

...Dr. Jay Whitlock, Summerville, S.C.

Any further seminars given by Integrity Strategies, featuring Dr Marc Swerdlick, will very likely find me in the audience.

I found the information presented to be exactly what I had been looking for, in terms of marketing my practice in a way that reinforced the value of my services to myself as well as the prospective patients.

I found the information to be detailed with each piece important to the whole picture of educating my patients.

I'd be happy to provide you with more positive comments but I really need to get busy revamping my Consultation, Examination and ROF. There a lot of changes to be made before the next seminar.

...Dr. Thomas Annabel

Bravo to you and your staff for getting the Pre-Sales Strategy seminar organized and delivered.  The information that Dr. Swerdlick presented is night and day different than anything I had ever heard regarding marketing for a successful chiropractic practice.  The guy is a flat out marketing genius.  I wish I had had this seminar 6 years ago!  This was, without a doubt, the best business/marketing seminar I had ever been to.  Again, knowing this info 6 years ago would have saved me literally tens of thousands of dollars in wasted "practice management" and "sales strategies".  The seminar was professionally done with no frills or fillers.  The seminar was also not a rah-rah fest with lots of retailers with "special seminar-only" deals to get you to buy their worthless products that leave you wondering what you are supposed to do on Monday and wondering how you could have spent so much money.  This was a "down to business" seminar jam-packed with valuable info that is immediately usable and leave you feeling that you can gain control of your practice future and, ultimately, change your life.  Dr. Swerdlick went above and beyond our expectations.  He also showed his true colors when he stayed for hours after the seminar personally answering questions----a true gentleman who cares that we fully understand the info he presented.  You both have shown that you care about the chiropractic profession and wish to raise the standard by which chiropractors market their practices-----with integrity.  This seminar shined the light on previously accepted below-the-bar standards of chiropractic marketing. 

I don't think I'll ever be able to thank you or Dr. Swerdlick enough for this information.  I feel sorry for those who would not or could not attend.

Sincerely,

...Dr. John Connor 

Dr. Mark, I want to thank you for a great presentation on pre-selling. It was very informative and exactly what I have been searching for. this system is how we should be practicing. there are no games, gimmicks, just right to the point. front end selling puts trust into the relationship between patient and dr. I look forward to up coming presentations.  

...Dr. Patrick j. Kelley

Thank you both so much for putting this together and presenting the material. Yes it was more than I expected. Yes it was a lot. Yes it was intense. But it was definitely worth the wait. It was frickin' awesome! There is so much for me to put into place from the IP to the consult to the exam to the ROF and much more. My only wish is that I or we all could have been exposed to this years ago, living in a dream I know, but that would have saved me thousands, made me thousands more, and helped many more people. Marc went out of his way again by going later to give us more and he then stayed for a couple+ hours to answer any and all questions many of us had. Added value, I think so! Just being able to get a glimpse into how a business is properly run and marketed was unbelievable. Tim, we got much more in this one day than we paid for. Another thanks to you and your staff for making everything run seamlessly, especially accounting for a lunch that would take care of all of us yet would be done in as quick a time as possible. That told me you are going above and beyond to make sure we could all get as much from the day as possible. So count me in for any future seminars put on by Integrity Strategies with Marc presenting.

It was great to meet many of the faces that I only knew the name to before the seminar and to meet many more people who are looking to make a difference in their practice and community with integrity.

Thanks again Tim and Marc. Time to go to work.

...Dr. Lee Schwartz, White Bear Lake, MN

Tim Thanks for putting it all together. 

The seminar was great!!! I can honestly see now how stress free it can be to presale patients in the practice.  It made sense in theory but to actually see it all laid out was fantastic.  It is refreshing to know that I do not have to act like a used car salesman to have success in practice. 

Thanks to everyone

...Dr. Kevin Sparks

I found the seminar to be a breath of fresh air and a honest way to promote and educate current and prospective patients.  I'm definitely on board for future events and seminars.

...Dr. Joe Haak, Lomira, WI

Dr. Swerdlick's Pre-Sale Strategies have given me the tools to ethically, honestly and with integrity let prospective patients know what it is I do and why it is the best choice to help them address their health problem. I am able to pre-educate them in a way that is informative, non-assuming and in no way is it confrontational, salesy or pushy. Low stress and high profit.

...Dr. Trevor Hove

Thanks so much for organizing the seminar; I think you and your staff did a great job!  As far as the info it was way beyond what I expected.  The detail and congruency was awesome.  I am so excited to start implementing this new system! Dr. Marc obviously walks the talk and he sure is interested in the doctor’s success.  I LOVE the idea of having the perspective patient know exactly what is involved before entering into any relationship with my practice. If you have Dr. Marc present again I certainly won't miss it, no matter the subject. 

Thanks,

...Dr. Dave Kadel

The seminar was a good kick in the behind!  Invaluable information and suggestions for implementation was MUCH appreciated!  Marc's gracious gift of the note packets was also greatly appreciated!

 THANKS Tim for organizing the seminar and potential future ones!

Aloha,

...Dr. Shawn Lasko

I used Dr. Marc's info and tailored it to present to local, general MD's, nurse pract. and Dr's asst. WOW! What a response, 3 new referrals in 2 days after the meetings!

That has never happened in my 10 years of practice.

Thank you, thank you, thank you!

I had an 83 yr old male (medicare and suppl) come in yesterday for the initial consult and exam.  I thought he was just agreeing and doing the head nodding thing to keep me happy.  When he came in today for the ROF, it was slicker than "you know what."  He said he knows that I'm not going to turn his spine into an 18 year olds, but agreed that he needed 16 weeks of care right out of the gate.  And all with me still butchering the consult, exam, and ROF steps a bit (although getting better).

That's what I call TURNING ON THE POWER!

...Dr. Joe Haak

A lot of the PM companies have the exact same presentation of chiropractic with their own little twist.  Dr. Marc's material was not even close to others I have heard or read.  His presentation of chiropractic was so unique that it doesn't require confrontation and covers all objections to your plan of care before you even start the examination process.  Any chiropractor with any type of technique background can apply this information.  Thanks for yours and Dr. Marc efforts in giving this seminar.

 ...Allen Goode D.C., Memphis, Tn

I wanted to update you with some results.  I did my first ROF using the pre-sell method.  It was on a mother and daughter.  When they came in, the mom was already wanting to talk finances before I went over the findings. It was as if she already had her mind made up before she saw the severity of things. After the adjustments, I was ready to tell them that I will follow up once and then it was up to her when all of the sudden, she took out her date book and check book and pre-booked both of their 20 weeks worth of appointments and wrote out a check for $5130 (I am not in her HMO).  Holy crap.  Even though I know the value of what I offer I still couldn't help thinking, "You mean you are actually going to do this?”  Pretty powerful stuff considering this was the most stress free ROF I have ever done and also the biggest one time check I have ever had a patient write out.  Needless to say, keep my credit card on account and I give you my permission to bill me for any event with Dr. Marc and just let me know what time and place to show up at.

Thanks!

...Dr. Jeff Saffir

I just wanted to say again, Thanks, for putting on such a great seminar!!  I'd like to provide you with a second testimonial to the one I gave a few weeks back.
 
"Being a perfectionist, a Virgo of course, I didn't apply the concepts I learned from the seminar immediately.  I have to say that I like to have a grasp on things before I implement and hate the feeling of doing things at 50%.  Some people can do that and say they are learning the process and feel comfortable with it, not me.  So I read and re-read Marc's stuff until I was confident I could perform and decided how I was going to implement what I learned to my particular situation (I'm an associate in a practice).
 
I'd have to say I am really impressed at how well these techniques work!!  When I do an exam on a new patient, I follow Marc's material and people are actually making commitments to care before I've even given them a care plan!  Just today, I did an exam and at the end, the new patient said she was really excited to get started.  I didn't even talk about money, time, or what we were going to do and just by following Marc's "flow" to the exam, she was ready to go!!!  In 5 years of practicing, I've never had anyone tell me they were excited about care just from getting an exam.  I'm blown away with the application of what I have learned and I have to admit, I haven't even applied everything Marc taught us.  WOW.  Thank you Tim, Marc and Integrity Strategies staff for putting on the best seminar I've been to."

...Dr. Craig Stiritz

Monday morning after the seminar I applied the data from the introductory presentation for my first consult of the day.  I would not say that I was absolutely perfect in my delivery process, however, what I can say is that I paid for the entire weekend (seminar, travel, and posters) in the first hour of being open that day.  If that is not good enough, this was the best I ever felt after delivering a consultation since being in practice.  I presented the information like Dr. Marc recommended and without any high pressure or push on my end the patient accepted care.

After that consult, I continued to apply the introductory data to all my consults.  A few of the people left "needing to think about it."  This was a little discouraging at first, but something amazing has started to happen.  These consults have started to come back in for a "paid" evaluation.  What is even better was that one gentleman today told us that he told 5 of his friends about us.  After struggling with getting others to tell people about me for years, I am in absolute shock that with basic up front communication, I am building better relationships with people than I have in 9 years of practice.

Today in fact, 2 former patients stopped back in the office to get back under care.  I sincerely do not feel this is a coincidence.  I feel that something quite magical has happened in the office and this has opened the doors to what we are all about. If that is not enough.  Another patient who wanted to think about it and stayed away for a week also came in today after I honestly feel that she was not going to start care.  Instead, she came back to me for help.  At no time during the process did I ever make any effort at trying to push her into care nor reject her for needing some time.  The whole process is absolutely unbelievable.

To top that off, I had 3 other consults today.  All of them moved forward to the next step in my office.  One of them committed to a very needed program that I know I would have struggled recommending because of the overall cost.  However, not having to personally feel that I had to do anything but present the information made the process easy and successful. After spending well over 50 thousand dollars over the years to learn how to effectively communicate with patients and get them to accept my recommendations for care, I have never found an approach that has made my consultation so stress free.  As I am writing this post, I have a big smile on my face.  I now enjoy every consultation.  It feels so good to just put yourself out there to the patients, offer your solution, and let the patient decide.

I also want to thank Integrity Strategies for putting the seminar together.  I honestly feel that I received far more than I paid for.  Thank you very much.

Finally, I feel this information can absolutely change our profession.  I feel that this approach would improve all the standards of chiropractic.  I feel that all chiropractors would gain an increased confidence to actually recommend a program of care that works toward an optimal solution rather than sitting back and having the patients come in when they want.  I also feel that this can cause our profession to improve our outcome standards and strive for better results as more and more patients over time learn that there is more to chiropractic than what insurance pays for. 

Thanks again,

...Dr. Matt Erickson

Having spent 10s of 1000s of PM dollars, I can easily say this was easily the best money I've spent on anything chiropractic-related in my career. And I don't need to pay a monthly "coaching" fee to continue to use the information/ideas/systems/concepts, either. Didn't know you could do that......Sign me up for the next one.

 ...Jack Sells DC
Louisville, KY 

I want to thank you for putting on such a great seminar this past weekend.  I have been part of  2 management groups and spent a stupid amount of money in the past.  I can honestly say that it was one of the most practical, easy to go home on monday and make changes seminars I have ever been to.

Marc is a great presenter and his sincerity in wanting to help docs came through loud and clear.  I don't think I have ever had a presenter stay almost 3 hours after the seminar to answer questions on all topics.  I hope you can put together another seminar soon.

Thanks again

As you know, I was unexpectedly unable to attend the seminar because of post surgical problems a few days prior to the actual seminar.  But thanks to Marc's and your generosity, in allowing me to still pay for the seminar and be able to share in the notes of other attendees, I had something to review...  I reviewed one set of notes from a friend and I received the combined notes of several docs with your permission,  which I put it into play - poorly, and not even close to completely - but DANG what incredible results.  One lady drove into see me from over 1.5 hours away, I explained what I do, what I was looking for and why I would or would not accept her case.  I asked her if she was committed to 16 weeks of serious care, and was she willing to make the drive 3 times a week from over the mountain.  She thought over the options and committed to an exam, (which was at my "complete" package price, a $75.00 increase) and doing this understanding what her care plan was going to be.  It was FANTASTIC and oh so easy. 

 Another pre sell came in yesterday for his initial conference.  He is a truck driver - only in town 1-2 days a week, I found this out during the pre sell process, and I explained there was no reason to do an exam, as he was not in town enough to receive the care necessary to fix his problem.  Why was this great?  Because he thanked me from the bottom of his heart for being up front, being honest and not just seeing him when I knew I was limited in what could be accomplished in the restricted time frame available.  I wonder how many solid referrals he will be worth in the next few years?

 Another young lady came in for her ROF today - we went over her films and Posture Pro (TM) etc...  I said something like, how does that sound?  She said "it all sounds really good, I really appreciate you being so up front with me!"  She appreciated me telling her how long and how much since she had a primary condition - where she also made the comment - "I am glad you took those X-rays, I had no idea"  She had been seeing someone else in town for a month with no results - her first adjustment went well and we already had her excited about the next 16 weeks! (oh, she prepaid)

 I can't wait for the advanced class - where I actually get to attend!!!

 ...Dr. Russ Smith

Aaahh, the afterglow.

Thank you for the huge amount of information I received at the Oct. 21 seminar. I have been processing since Saturday night, mulling over potential practice changes and ideas...the day was a springboard towards reaching more patients by having a new way to get my message out to more people. I have always loved what I do, but I haven't always effectively communicated what I do in a way that is "persuaducational". I also am pleased because the more I play with the new toys I got on Saturday, the more I am convinced that the strategies REALLY DO TRANCEND ALL PRACTICE STYLES, whether they be strictly structural chiro offices, or nutrition, or acupuncture based, etc.

It will take some work, and I am more excited about that than in a long time.

Just wanted to let you know about my experience at the Pre-Sales seminar, in one word, it was AWESOME!!!

I definitely got more than I ever expected.

In the past, I had spent money (and lots of it) on practice management contracts and was left out in the cold when it came to results. When I compare the information presented at the Pre-Sales seminar, it was head and shoulders above anything else I had ever seen. The information flowed very smoothly, it made sense and most of all it is highly ethical. [I can't really say that about most of the stuff floating around in the chiropractic profession in terms of marketing]. In addition, I feel that the information presented at the seminar is very doable.

As a result of what I learned at the Pre-Sales seminar, I will be presenting chiropractic (my version) in a new way to my patients and to my community. People will be able to make an educated decision and do what is best for them; there will be no more bait and switch and does that ever take the pressure off me. I am excited and psyched about implementing all the information in my practice and in my marketing strategies.

Congratulations on putting on a First Class seminar; you and Dr. Marc are to be commended for your efforts. You both are a class act!!! Keep up the good work and I'll see you at the next seminar.

The Pre-sell seminar was eye opening experience for me, BIG TIME!  I look forward to working with this group for the rest of my career.  I can honestly say, that because of you guys, it will be quite a successful career.  

Thanks again,

...Dr. Mike Gordon

I feel it's my duty to tell as many chiro's as I can about you and Marc. I believe after going to the pre-sale seminar you guys CAN change this profession, it was that powerful.

If there is another seminar you can count on me being a  billboard. thanks again for all your hard work.

...Dr. Cory Hoyer

Great seminar!  The information that Marc presented is universal.  His attention to detail is astounding, and unlike anything else available.  It is information that all in the profession should know and practice.  The consequences of that would make the profession much stronger and more respected. 

...Dr.B.J. Creehan
Cary, NC

Thanks for putting together such a great seminar!  You and I have been in practice for more than a few years now.  At this juncture, I can truthfully say that everything I have seen in chiropractic marketing has not fundamentally changed since 1986 when I graduated.  Oh, it was new to me then because I was new in the profession.  But even what was "new" back then was still warmed over stuff that was 30 years old then!  I can't believe the money I have wasted over the years on decades old material that hasn't worked in years.

Marc's material is fundamentally different in every way from anything I have learned in the past.  Above all, it just "makes sense".  What a difference it will make in all of our practices!  Anyone can give you the "how it's done" but nobody ever tells you the "why it's done" like Marc did.  None of the fish stories of "back in the day".  Just a way to build your practice "consistently and predictably." I truly feel sorry for anyone who didn't attend for whatever reason.

This seminar had way more information than is typically presented in the usual two or three day "fluffinar".  Best of all, my BS-inator was completely silent and there was no feeling that "something isn't right" in the pit of my stomach.  Pretty amazing since that hasn't happened to me EVER at any chiropractic business event I've ever attended in my entire career.  Saying that Marc went way above and beyond any expectation is an understatement of epic proportions.  I sincerely hope that this was only the first of more seminars in the future.  It was a sincere pleasure to be a part of the positive energy that was generated.  Please count me in on anything you have planned that involves Marc in the future.

 Regards,

...Dr. Mike Clancey, Fairmont, MN 

I wanted to thank you for going through all the trials and tribulations to put this seminar on.

All STUFF!, NO fluff!

A communication system, not scripts!

Way more than I expected from Intro through to ROF. The tools to write, speak, and present "perseducationally"!!!

Not that I doubted how good it was going to be, but now that I've had the chance to actually learn and hear/see Marc in action, We NEED to get 50 traction and exercise docs together for a Marketing Boot Camp...In the mean time count me in on anything else that comes along!!!

Thanks again!

...Dr. Mike Riemhofer, Bend, Oregon

The pre-sale seminar was incredible. Dr. Swerdlick’s presentation on Pre-Sale Strategy presents basic marketing principles upon which the future of chiropractic should be built.

Our image as chiropractors in this society is not much better than that of attorneys. This image is a result of things we have done in the past which created it. This presents certain problems which cannot be solved using the same level of thinking that got us here.

The marketing concepts presented in this seminar are completely ethical and are consistent with a higher level of thinking which is necessary to improve the image of chiropractic, one practice at a time.  

Well done for seeing the tremendous value in Dr. Swerlick’s marketing plan and finding a way to get it to chiropractors. I look forward to the next seminar.

...Dr. Jerry Porter

Thanks for putting together a great seminar. I hope all the b.s. you went through was worth it. Everyone I talked with was more than satisfied. The old, under promise, over deliver. This was the first business seminar in which that gag reflex was not going off. Not one piece of info presented made me feel uncomfortable, unprofessional, or like a sleazy salesman. I did my first pre-education consult and exam (last week), with the ROF today. Although I am far from polished, I was amazed how smoothly it felt. The patient (who had been through lots of treatments before, including previous chiro care) was astonished that no one had ever found what I did. She repeatedly made the comment, "that makes so much sense". There was never any tension as to what I would recommend as far as a care plan (no patch fix compromise; in fact if I had offered options, I think she would have had her warning signal go off), and complementary care (pillow, lift, supplements). After her first treatment, she came up to the reception counter and said "so i need to come in two more times this week, when can I come" without being asked to reschedule. She also asked me about the supplementation and pillow without my bringing it up again. There was no question about finances, just when could she pay. I cannot tell you how little stress was involved from the initial consult forward. I presented info, and let her choose if she wanted what I had to offer. No stress, no confrontation, no mental or emotional manipulation of the patient. Now the key will be how to get more people into the office and how to help them pay for it. But I hope you and Marc have that in the works.

Thanks again Tim for all your efforts.

From my conversations on the phone with Marc I had a feeling the seminar would be excellent, and it was. He really gave a new, fresh perspective on how to present what we have to offer to the prospective patient. He really is impressive! We are damn lucky to have someone in our profession like Marc that can help us elevate our profession. I am not saying these things just to blow smoke up his ass, I mean it. The seminar was well organized and structured, a real plus to me.

I had another pre-education consult tonight.  He was real hesitant at start, has had 2 fusions in his spine, been through therapy, pain management, injections, etc., didn't think there was anything I could do to help (referred in by his wife).  During the consult, he stated how thorough I was.  During the exam, he stated previous docs never did those tests.  Looking over the stages of degeneration poster, he states again how detailed and thorough I was, and what a mess he and his wife must be.  On the way out he asks about supplements.  Prior to leaving, he says that he thinks we will have a great relationship together.  I thanked him.  He said, no thank you, I have seen many doctors and never did they talk with me like you did.  Oh the joys of pre-education.  Thanks again.  By the way, I won't email you every time this happens, but it is so cool.

...Dr. Jeff Kohlbeck, West Bend Chiropractic

If you've followed Marc's blog and website you may have an idea of what he's about but to see the information presented in a complete package was incredible. He delivered a complete organized system that touched on every detail with no fluff. Easily the most useful seminar I've ever attended.

...Dr. Scott Szela

I just wanted to say thank you for a great event.  Hope we can get Marc back soon to get some more great info. I will be there.

Yours in health,

I would say that the seminar presented material that will have an effect, when you use it. That effect will be success in your practice, pretty inevitable. So for any chiropractor that is still struggling to know THE way to interact with patients professionally and have them sign up for a plan of care...LOOK NO FURTHER. Dr. Swerdlick has the training you need to succeed.

 ...Cilla Jamieson D.C.

 I would like to offer my whole hearted thanks for all your efforts in putting together the Pre Sale Strategy Seminar.  The seminar was extremely well organized.  Expectations of the attendees were clearly laid out ahead of time which kept the seminar running like a Swiss Watch.  The seminar room was comfortable, and the hotel was convenient for out of town travelers like me.  The logistics of the event were great.  The information in the seminar was great.  It was presented in a logical, fun format.    Dr. Swerdlick covered the topic well and went way over and above what I expected.  In addition to knowing his stuff he is a blast.  He presented what could have been very dry material in a most entertaining way. I am excited to put into practice what I have learned.  I again wish to thank all who had a hand in getting this event together.  Count me in on the next one.  

Sincerely,

...Mark Legnola, D.C.
Community Chiropractic Center
Blue Bell, PAPS

Thanks for putting together an excellent seminar.  The materials presented by Marc were very good and in great detail.  I was excited to learn the proper way to pre-educate and understand the details involved in pre-education.

Great Job!

...Dr. Jeff Davis

No fluff only impactful stuff that makes sense.  Wow is an understatement.

...Dr. Chris Chase

Thanks for the seminar. Meeting Marc and hearing what he had to say was both an eye opening and a frustrating experience. Eye opening because of the different slant Marc placed on presaling and the education process. It was frustrating because of the lack of knowledge that I have. It’s like, now I know how much I don’t know and how much the things I was doing before sucked. I have 3 new today and am going to do the presale with them! Now that’s cool.

...Dr. Alton Annabel

The Pre-Sales Strategy seminar with Dr. Marc Swerdlick and hosted by Integrity Strategies blew my expectations out of the water.  The information presented by Dr. Swerdlick was not only different than what I have been exposed to in the past, but also much more useful.  The material that I learned at the seminar will not only a boost to my practice, but also to my peace of mind.

...Dr. Derek Zid

Thank you for the seminar. Up until now, almost everything that I had seen in regards to chiropractic marketing gave me an uneasy feeling in my stomach. It was a  breath of fresh air to actually learn marketing concepts and strategies that allow me to feel proud to be a chiropractor. This type of marketing is definitely what the entire chiropractic profession needs.

Sincerely,

...Dr. Jason J Harris

One of the only seminars I have ever attended that gave me practical information to use in my office on Monday morning. No rah-rah b.s., just time tested strategies that work over and over again. The profession needs more of this so we can truly get paid what we deserve in an ethical, straightforward way. If you are tired of playing games to get paid, attend a seminar like this.

...Dr. Ken Williams

I did not have a chance to actually talk with you at the seminar, so allow me to convey my thoughts about the seminar using this email format.

It was an absolutely fantastic seminar.  Dr. Swerdlick let us inside his head.  This is the best stuff I have ever heard, and I have been in practice for 30 years.  I am crafting my procedures as we speak.
I know it is going to take some time to implement the process of FLOW, but I can hardly wait to get it going.

...Dr. Dettloff

The Pre-Sales event was fabulous.  The information was solid and we were able to put it to use in the office when we opened on Monday.  Dr. Swerdlick was excellent and generous in his presentation.  He definitely delivered (time and material) much more than he promised.  You are both men of your word.

Please let me know when we are doing it again. I think Sunday was the first day I've ever come home from a chiropractic meeting and have my wife not look at me with that hint of reservation after I told her about the event.  that's probably because we had a speaker who didn't promise more than he could deliver and most certainly delivered much more than he promised.  

...Dr. Jeffrey Reinhardt

The Integrity Strategies Seminar this past weekend was phenomenal!!  Dr. Swerdlick presented information so foreign to our profession; it's no wonder why we haven't progressed to seeing more than 10% of the population.  His insights, integrity, and professionalism are second to none and he has a real grasp on what REAL marketing is all about.  Dr. Sharpe and his staff put on a first class seminar that was actually a joy to attend.  If anyone is tired of the same old smoke and mirrors routine, you definitely need to check out Integrity Strategies.

...Dr. Craig Stiritz 

What a great weekend!  This was one of the very few chiro seminars I have been to that I was not embarrassed to attend. As usual, Marc over delivered on his content.  I still can't believe he stayed until 9 pm. He truly wants to help us docs.  I am looking forward to implementing the Pre-Sale Strategies. They have really opened my eyes to a much better way to begin my relationship with potential patients. Thanks so much to both of you for bringing something to the profession that is truly fresh, effective, and strongly rooted in integrity. 

After speaking with several of the other attendees, I can tell you they definitely and enthusiastically feel the same way

Kindest Regards,  

...Dr. Scott M. Siegel

In addition to the excellent information (more importantly usable and ethical information) we received from Dr. Marc at the Pre-Sale Seminar, we really enjoyed getting to know you and your wife Lori
(and friends Tim and Shelly) at dinner. There are definitely people of substance behind the name Integrity Strategies. Thank you for putting on a great event.

Yours in health,

...Dr. Jody Gilligan, Corrective Chiropractic

I wanted to take a little more time to "digest" the whole seminar experience and, alas, I think I can sum up my feelings:Overall, I think the seminar over delivered. More was given--information and materials--than what was expected. I especially appreciated the fact that there were many implementation techniques presented when it was announced that the seminar would not be about implementation. It was great to be able to put a face to your name, Marc's name, and a lot of the other docs who I've learned from in one way or another on the yahoo chiropractic marketing forum (R.I.P.). I wish I'd learned Marc's information about pre-sales much earlier in my career as a chiropractor. I hope for the sake of chiropractors who were not present for this seminar that Marc will be teaching it again. Looking forward to more presentations from Integrity Strategies.

...Dr. Greg Findura

I didn’t REALIZE what pre-sale was and all it could do for me until this seminar.

A step by step approach was explained  by Dr. Marc with great details. 

Ready for me to implement all the highly ethical pre-sale strategies Monday morning in my office.

Pre-sale is a logical way to get exactly the kind of people I want in my office.

Therefore weeding out or rather eliminate any headaches or unwanted situations later.

My time is precious, I want to spend it doing what I love: adjusting people that truly DEMAND my help.

I highly recommend this seminar.

...Dr. Brigitte Bruneau

The Pre-sale seminar far, far exceeded my expectations. All I can say is that Marc’s material is simply brilliant. I really appreciated the attention to detail and I acknowledge Marc’s sincerity in delivering the absolute best product. I was amazed at his level of insight into human psychology. I have no doubt that implementing this material will take my practice to the next level. You will not find another seminar like this anywhere. I will attend any marketing seminar that Marc puts on.

Also, thank you, Tim, for organizing this seminar and creating an exceptional experience. Now I see why you were so excited about getting Marc to do a seminar. Let’s get the rest of the profession on board. I look forward to future seminars.

May I suggest we change the phrase to "chiropractic Marc-eting"?

Sincerely,

...Dr. Gregory Frick

The Integrity Strategies seminar was very well implemented and very informative.  It was well worth the cost of the seminar.  I'm looking forward to incorporating the concepts Dr. Swerdlick presented and can't wait to attend future Integrity Strategies workshops.

Sincerely,

...Dr. Wes Rockers

Just want to thank you for the time and effort that you put into making this seminar a reality. 

 The information that Marc presented was by far the most useful and practical that I have heard.  We all have been using old and rusty (and somewhat unethical) tools to market and educate our patients.  The info that Marc presented has allowed us now to use a brand new set of Power tools that give us the credibility and professionalism that Chiropractic has longed to achieve.

I am really looking forward to the next seminar.

 Thanks again,

 ...Dr. Eric D. Spratt-Temecula, CA

Dr. Marc provided us a sales model that delivers a clear message allowing our patient's to make a solid decision to benefit from chiropractic care and the doctor to have a prosperous practice.

Thanks Tim and Marc for delivering this valuable information, I recommend all chiropractors learn this.

...Dr. Jeff Brittain

I finally had a chance to implement some of Marc's ideas from the weekend. Marc has exceeded my expectations.  Contrary to what he may have appeared to be on his website, he was very giving.  He stayed well over an hour answering personal questions from all attendees.

For those who are doing education classes, Marc's ideas were very easy to implement.   One area I particularly enjoyed was not to go against the grain with the medical model but rather as complementary to their care.  This appeared to give me more credibility and patients seemed more open to discussion and hearing what I had to share.  All of sudden their defence mechanism disappeared and their arms came uncross.

Implementing the above ideas made a world of difference in my education class and I have a lot more to implement. Marc's marketing strategies has me excited and I can see how its going to increase my exposure in the community.  

 Looking forward to the next Integrities seminar.  Hopefully Marc will open up more of his busy schedule for us Chiropractors willing to learn new ideas and implement changes in practice. 

 Make it happen Tim!!

 ...Joey Alcantara, DC, Calgary, Alberta Canada

The seminar was great I learned more than I thought possible in only one day. Dr. Swerdlick was fabulous and more than willing to answer questions long after most presenters would have been home with their kids.

“Dr. Marc, you are the first person that I have heard speak in over 10 years about chiropractic and marketing that I actually believe.”

…Dr. John Rinaldi

"Dr. Swerdlick is surely one of the best! He has demonstrated what a principled, honest, and smart chiropractor looks like. He and his wife run a beautiful cash corrective care practice in a town (in which I grew up) where I would doubt that was possible."

...Dr. Kristen Fox